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Soft launch restaurants in London

36 places in London are in their opening weeks right now, when soft launch deals happen. Get the best ones every Monday before they book up.

Photo: Colin Smith / CC BY-SA 2.0

Soft launch deals on now

50% Off 9-Course Tasting Menu in Notting Hill 👀
at Mater1a, Paddington & Bayswater
Until 30 Nov 2026
50% Off 9-Course Tasting Menu in Notting Hill 👀 at MATER1A. Runs until 30 November. Check terms and book directly with MATER1A.
Terms: set by Mater1a. Check them when you book.

Opening now in London

Registered with the council and not yet inspected, so in their first weeks of trading or about to open.

Opening soonHoneyshade

Honeyshade

Bar in Paddington & Bayswater, verified by the venue
Opens 27 Oct 2026Lenny's Apizza

Lenny's Apizza

Casual dining
Restaurant in Covent Garden, verified by the venue
Opening soonDa Pino

Da Pino

Restaurant in Stoke Newington, verified by the venue
Opening soonThe Talli Queen

The Talli Queen

Bar in Shepherd's Bush, verified by the venue

Pathan Grill

Restaurant in London

Rasoi

Restaurant in London

The Debrief Club

Bar in London

Baked Bird

Restaurant in London

Whole Good

Restaurant in Kentish Town

IRO Sushi

Restaurant in Camden

Cricks on the Lane

Restaurant in Highgate

Kitchen Cafe

Café in London

Crush bun

Restaurant in London

Big Boyz

Restaurant in London

Baba & Laksa

Restaurant in King's Cross

Wok and Fire

Restaurant in Camden

Mumbai Royal

Restaurant in London

Ora

Restaurant in Highbury & Holloway

Kismath

Restaurant in London

Anjappar RESTAURANT

Restaurant in London

Hankang Korean Restaurant

Restaurant in Fitzrovia

Gordon Square Cafe

Café in Bloomsbury

Sugar Rush

Restaurant in London

Emaar Cafe

Café in London

GAIL's Bakery Brent Cross

Café & bakery, chain
Café in London

Kaseh Lounge

Bar in London

Frost Atelier Co

Restaurant in Camden

Shish Man

Restaurant in London

Belsize Priory Cafe

Café in Kilburn

MEHEK Restaurant EN5

Restaurant in London

Nini

Restaurant in Kentish Town

Rea Sol

Restaurant in Kentish Town

Koke Ramen

Restaurant in Bloomsbury

Trade

Restaurant in Highgate

Desi Biryani

Restaurant in London

Kolach

Restaurant in Bloomsbury

Running a soft launch in London?

List it free. It goes on this page, your area's page and the Monday London newsletter.

Add your soft launch

Soft launch questions

What is a restaurant soft launch?

A soft launch is a restaurant's trial run before the official opening. The kitchen and staff practise on real diners, and in return many places offer a discount, often 50% off food, or a shorter menu at a lower price.

How do I find soft launches in London?

This page lists places in London that have registered with the council but have not yet had their first food hygiene inspection, which is the window when most soft launches happen. Soft launch deals sell out fast, so the London newsletter sends new ones every Monday.

How do I book a soft launch deal?

Each offer says how to book. Most soft launch tables go through the restaurant's own website or Instagram, often with a limited number of discounted covers per night.